Logo animation for Amazon's internal team,
Creative Services
Animation explainer:
Creative Services is an internal team at Amazon that covers UI/UX, branding, marketing, and video & motion design. Our animation showcases all the pillars of the team in just 7 seconds. The initial aperture animation represents the video pillar, followed by concentric circles that demonstrate the propagation of information, depicting the marketing pillar. The grid system depicts the other two pillars, making it a challenging animation to create. Despite the time constraints, I am thrilled with the final output and how it effectively showcases the diverse capabilities of the Creative Services team.
Creative Services is an internal team at Amazon that covers UI/UX, branding, marketing, and video & motion design. Our animation showcases all the pillars of the team in just 7 seconds. The initial aperture animation represents the video pillar, followed by concentric circles that demonstrate the propagation of information, depicting the marketing pillar. The grid system depicts the other two pillars, making it a challenging animation to create. Despite the time constraints, I am thrilled with the final output and how it effectively showcases the diverse capabilities of the Creative Services team.
The Timeline
Graph Editor:
Sound Design:
Conclusion:
This project was quite challenging since I had to incorporate all four pillars of Creative Services into a 7-second animation. However, I enjoyed the creative process of developing the animation and collaborating with our team's Design Architect, Marc Petricciani, to create the accompanying sound design. Despite the difficulty of the project, I am very pleased with the final outcome and proud to have effectively showcased the capabilities of our team.
This project was quite challenging since I had to incorporate all four pillars of Creative Services into a 7-second animation. However, I enjoyed the creative process of developing the animation and collaborating with our team's Design Architect, Marc Petricciani, to create the accompanying sound design. Despite the difficulty of the project, I am very pleased with the final outcome and proud to have effectively showcased the capabilities of our team.
